Setup Process:

1. Client provides access to social media accounts (Facebook, Instagram, LinkedIn, etc.)
2. Create brand voice guidelines and response templates
3. Establish content approval workflows
4. Set up social media management tools
5. Define engagement protocols and escalation procedures

Daily Workflow:

• Morning: Check overnight activity and respond to urgent messages
• Midday: Schedule approved content for optimal times
• Throughout day: Monitor and respond to engagement
• Evening: Prepare daily activity summary

Tools You’d Use:

• Scheduling: Hootsuite, Buffer, Later, Meta Business Suite
• Graphics: Canva (for basic post formatting)
• Analytics: Native platform insights, Google Analytics
• Communication: WhatsApp/email for client updates
• Organization: Google Sheets for content calendars

Content Workflow Options

Option 1: Client-Provided Content

• Client sends you content (text, images, videos)
• You format and schedule according to calendar
• Add appropriate hashtags and optimize captions
• Schedule across multiple platforms

Option 2: Template-Based Responses

• Create approved response templates for common inquiries
• Handle routine customer service questions
• Escalate complex issues to client immediately

Platform-Specific Tasks

Facebook:

• Manage business page posts and stories
• Respond to page messages and comments
• Monitor and respond to reviews
• Update business information and events

Instagram:

• Schedule feed posts and stories
• Manage hashtag strategies
• Respond to DMs and comments
• Monitor story mentions and tags

LinkedIn:

• Schedule professional content
• Engage with industry connections
• Manage company page updates
• Respond to professional inquiries

Reporting & Communication

Weekly Reports Include:

• Engagement statistics (likes, comments, shares)
• Follower growth/decline numbers
• Top-performing posts
• Customer inquiries handled
• Recommendations for improvement

Monthly Analytics:

• Detailed performance metrics
• Audience demographic insights
• Content performance analysis
• Strategy recommendations

Boundaries & Guidelines

What You Handle:

• Routine customer inquiries
• Thank you responses and acknowledgments
• General information about business hours/location
• Appointment booking directions
• Basic product/service questions

What Gets Escalated:

• Complaints or negative reviews
• Complex technical questions
• Pricing negotiations
• Media or partnership inquiries
• Crisis management situations

Emergency Protocols

• Immediate notification system for negative publicity
• Pre-approved crisis response templates
• Clear escalation procedures
• Client contact methods for urgent situations

Typical Pricing Structure

• Basic: 2-3 platforms, 5-10 posts/week, daily monitoring
• Standard: 4-5 platforms, 10-15 posts/week, community management
• Premium: All platforms, unlimited scheduling, detailed analytics