Project Initiation Process:

1. Research Brief: Client explains what they need to know and why
2. Scope Definition: Define research questions, depth, and deliverables
3. Timeline & Budget: Establish project duration and investment
4. Research Plan: Create methodology and approach
5. Progress Checkpoints: Schedule review meetings throughout project

Research Methodology:

• Primary Research: Surveys, interviews, direct data collection
• Secondary Research: Online databases, industry reports, publications
• Competitive Analysis: Website analysis, pricing studies, feature comparisons
• Data Synthesis: Combining multiple sources for comprehensive insights
• Trend Analysis: Identifying patterns and future opportunities